Don’t Rush Me…Go the Full 40"
"Don’t Rush Me…Go the Full 40 Weeks," is a grassroots, public health campaign for the 24,000+ members of the Association of Women’s Health, Obstetric & Neonatal Nurses (AWHONN) that educates women about the physiological benefits of full-term pregnancy for themselves and their baby. The campaign flows from a holistic nursing philosophy as 40 serious and fun reasons that relay actionable, evidence-based health advice for collaborative decision-making between women and their healthcare providers.

GoTheFull40.com aims to:
  • Increase the percentage of women who wait for labor to start on its own, thereby reducing overall elective induction and primary cesarean rates.
  • Increase awareness among providers and consumers regarding the documented physiologic benefits of term pregnancies that culminate in spontaneous labor.

The campaign is the "40 Reasons to Go the Full 40 Weeks" article that translates the evidence regarding the physiologic value of term pregnancies and spontaneous labor. The campaign supports the evidence that demonstrates important maternal and infant health benefits of avoiding labor induction including:

Health Benefits (Citations from the Journal of Obstetric, Gynecologic & Neonatal Nursing and Nursing for Women’s Health; most recent citations listed first. For a complete bibliography click HERE.)

Spontaneous, natural labor and birth are the healthiest and best ways for baby to emerge, and for mom to end pregnancy and start breastfeeding, when all is healthy and well. Spontaneous labor and normal birth are correlated with initiating and sustaining breastfeeding, bonding, temperature stability and reducing baby’s risks of premature death, breathing problems, feeding issues, jaundice, and low blood sugar.

Health Risks (Citations from the Journal of Obstetric, Gynecologic & Neonatal Nursing and Nursing for Women’s Health; most recent citations listed first. For a complete bibliography click HERE.)

Avoiding the risks of elective induction or elective cesarean, which is associated with prematurity, cesarean surgery, hemorrhage, longer lengths of stay for women and newborns, higher rates of NICU admissions, and infection, is essential. Non-medically indicated induction of labor or cesarean birth can lead to more intensive care days, higher re-admission rates, and increase mom’s and baby’s risks for lifelong health consequences, including abdominal adhesions, hysterectomy, respiratory illnesses, and associated health risks from lower rates of breastfeeding.
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